SHOP STOP: Growze on Larchmont

Walking into GROWZE on LARCHMONT, you can immediately tell you are somewhere special….special in the kind of way when you’re so excited to be in a new place that you don’t know where to look first! That is the feeling you get when you walk into the store that houses its eponymous label, GROWZE, designed by husband-and-wife team Yukiko and Masaki Kudo. The aesthetic captures Japanese sportswear and the culture’s cutting edge street style at its best and translates it into a wearable, covetable collection that every LA girl would die to have. We’re talking STUDDED CUTOFFS, FLORAL MAXIS, OPEN WEAVE SWEATERS, CUTOUT BLOUSES, PRINTED DENIM, and a sick collection of ACCESSORIES. You can definitely sense that what you’re getting at GROWZE, you aren’t going to see the next day on three of your closest friends (No one loves Zara more than us…but the fact that we ALL wear it can get frustrating when you’re trying to define your own individual style). GROWZE is cutting edge, it’s unique, it’s still a bit under the radar, it’s exciting, and P.S. its so AFFORDABLE!! You have to check it out ASAP!

GROWZE
234 N. Larchmont Blvd. 90004
323.446.0072

STREET STYLE: Nasty Gal Relaunch Party

Last night we attended the re-launch party of one of our favorite online retailers, NASTY GAL, and let me tell you, it did not disappoint. Held at the fabulous ROOSEVELT HOTEL’S TROPICANA BAR in the heart of HOLLYWOOD, this party was packed with fashionistas! Well dressed people everywhere, an amazing DJ, free PBR…it was reminiscent of a Young, Hot, Hollywood party. And all of our TOP TRENDS were represented…ASYMMETRICAL HEMS, TROPICAL, PLEATS, ROCK ‘N’ ROLL, TIE-DYE, FLORALS, STUDS and ANIMAL PRINTS just to name a few (well, more than a few). We were more than impressed with the men’s fashion…DENIM VESTS and STUDS were definitely in abundance. If this crowd is any indication of NASTY GAL’S supporters, then they have a devoted band of followers. We think we can agree when we say that we are VERY excited for the future of this amazing company.

***check out NASTY GAL’S website for great fashion finds

HOT HOT HOT: Coachella 2012

Summer is approaching…and you know what that means…music festivals galore!  We can barely contain our glee, and I’m sure you agree. First up is Coachella located in Indio, CA…laden with palm trees, desert terrain, celebs and pool parties. Coachella attracts some of the best dressed people in the HOTTEST trends…including DENIM CUTOFFS, CROCHET, FLORALS, FRINGE, NEON, CROP TOPS, STUDS, MAXIS, UNEVEN HEMS & TIE-DYE. We take our cue from the ladies at LF and Planet Blue, who have this free spirited style down to a T. Their outfits (above) are the epitome of the boho/hippie chic look that reigns supreme with this crowd.

As your trusted friends, we want to make sure you leave nothing off of your packing list, so you can have the HOTTEST items all weekend. It was hard to pick our favorites without going overboard, so we made sure to give you the best of the best. One of the standouts for this year’s festival has to be the Coachella shorts from newcomer LACAU…way to make a statement! Our advice: have fun with it…drench yourself in bright colors, kick-ass shorts and don’t forget to pile on the arm candy. Click (to enlarge) each item (below) to mix and match a killer outfit.

Planet Blue: 3835 Cross Creek Rd Malibu, CA 90265 / 310-317-9975

LF: 106 South Robertson Boulevard Los Angeles, CA 90048 / (310) 271-2727

***be sure to check out Planet Blue and LF online and their other locations all across LA

LAS VEGAS TRADE SHOWS: Women’s Spring 2012

How do we even begin to describe what we saw in Women’s Trends at PROJECT, MAGIC, and ENK this season in LAS VEGAS?! To start, some of the standouts were definitely NEON, BRIGHTS, PRINTED DENIM, DENIM CUTOFFS, NEW BOHO and ACTIVE WEAR. The ladies were proudly representing style at it’s best.

We were really dying over the DENIM trends and made sure to feature some of our favorites in LINES WE LOVE.  Starting with newcomers, SIMPLY SHORT and LACAU, who had us salivating over every single pair of STUDDED, PRINTED or EMBELLISHED shorts. ACTIVE WEAR was taken to a whole new level with LOVE ZOOEY; featuring pieces with leather and neon piping. If you’re looking for a new line to live in, we found DAY BY DAY, which carries cozy fleece with unique screens and silhouettes…perfect for those summer nights in Malibu. And for updates in Women’s sportswear, we saw BRIGHT SHEERS from PLASTIC ISLAND & AS IS, along with MIXED MEDIA from COREY LYNN CALTER & EVIL TWIN.

The Women’s collections were bold and pushed the boundaries of innovation and style.  Check out the LINES WE LOVE and more of our OBSESSIONS below (click to enlarge):

LAS VEGAS TRADE SHOWS: Men’s Spring 2012

It’s our favorite time of year…the TRADE SHOWS in LAS VEGAS!!!  Once again, we were blown away by the amazing collections from some of the newer and the more established brands.  As for Men’s, we saw lots of MILITARY, ACTIVE, PLAID, DENIM, and one-of-a-kind WOVENS at the PROJECT and ENK shows.

This season, the Men’s LINES WE LOVE represent these trends all across the board. CALM, PUBLISH and 11 AFTER 11 took a new approach to basic wovens and knits…accent pockets in LEOPARD, CHAMBRAY and STRIPES seemed to pop out of the fabric.  We saw a huge trend in WOVENS that was fresh and innovative – taking the essential men’s button down to a new level.  UNDER 2 FLAGS did a great job of capturing the MILITARY trend, but with a really cool twist…think multiple CARGO pockets and new CAMO print.  The GYPSY 05 and RHEYN collections are perfect for active-inspired basics.  But these aren’t your boring basics…bright color and ethnic undertones make for anything but average.

The Men’s collections never disappoint with their creativity and swagger.  Check out LINES WE LOVE and more of our FAVORITE items below (click to enlarge):

STREET SPOTTED: Spring Trendsetters

Some must have Trends for guys this Spring are:

STREET SPOTTED: New Lengths

Maxi/ mid-calf length skirts and dresses are key for Spring. We have spotted them in different fabrics and prints.

SPOTTED: Denim on Denim

Street Spotted: Project Vegas

Street Style: Los Angeles

For more STREET STYLE, ITEM ALERTS and TRENDS make sure to follow us on FACEBOOK and TWITTER for daily updates!